This week we're joined by Gillian Campbell, the Communications and Public Affairs Lead at Existing Homes Alliance Scotland, a professional with a wealth of experience in the housing sector.

Gillian has been involved in some really interesting work around influencing government policy around their retrofit strategy. In particular, their research has revealed insights that are relevant to anyone in the retrofit sector: from the need for good messaging, to the importance of timing in using it, and the fundamental need for frameworks that support and enable consumers to act. Whether the audience is a homeowner or asset manage, in Scotland or North America, the lessons are largely relevant to all.

Notes from the episode

**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.