Incentivising retrofit: considering the "reuse dividend" and acknowledging the economic value, with Leanne Tritton (Ing Media), Will Hurst (Architect's Journal), Matt Bullivant (Athora) and Richard Nelson (Abyss Global)

Back in the summer Jeff and Dan were joined by Don't Waste Buildings to talk about a retrofit research report that they'd recently published and we've been sitting on it for ages—sorry all. It's a full house and links to profiles are below.

The report is an international study in building reuse across the world, how retrofit is incentivised in other countries, and how Britain's backwards tax system is holding back real progress.

It's a piece of discourse that starts from an evidence base of economic arguments and how incentives can drive value in a way that could potentially supersede the endless politicking that tends to hold us back.


Notes from the show


**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this podcast, and it's quite a lot of work, so we have to promote the day jobs.
  • Follow us on the Zero Ambitions LinkedIn page (we still don't have a proper website)
  • Jeff and Dan about Zero Ambitions Partners (the consultancy) for help with positioning and communications strategy, customer/user research and engagement strategy, carbon calculations and EPDs – we're up to all sorts
  • Subscribe and advertise with Passive House Plus (UK edition here too)
  • Check Lloyd Alter's Substack: Carbon Upfront
  • Join ACAN
  • Join the AECB 
  • Join the IGBC
  • Check out Her Retrofit Space, the renovation and retrofit platform for women



**END OF SELF-PROMOTING CALLS TO ACTION**

   
Zero Ambitions 2026